- Cercetare de piață și consultanță de marketing

Analysis of the frozen fruits and vegetables market in Romania – November 2024

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What is this report about?

This report gives you an overview of the frozen fruit and vegetable market in Romania, but also a detailed picture of: domestic production, domestic deliveries, imports, exports, domestic consumption, and competitive environment.

You will benefit from a brief analysis of the influencing factors and trends in the field, which are the basis of a forecast of this growing market.

Detailed table of contents of the report:

1. Romania’s frozen fruits and vegetables market – an overview

1.1. Import of frozen vegetables/fruits
1.1.1. Import of frozen vegetables/fruits [tonnes]
1.1.2. Import of frozen vegetables/fruits [euros]
1.1.3. Import of frozen vegetables/fruits [average price]
1.1.4. Imports of frozen vegetables and fruits by country of origin (breakdown by tonnes and euros)
1.2. Export of frozen vegetables/fruits
1.2.1. Export of frozen vegetables/fruits [tonnes]
1.2.2. Export of frozen vegetables/fruits [euros]
1.2.3. Export of frozen vegetables/fruits [average price]
1.2.4. Export by country of destination (breakdown by tonnes and euros)
1.3. Local production of frozen vegetables/fruits

2. Raw material: availability of fresh vegetables and fruits in Romania

2.1. Vegetables
2.1.1. Total vegetable production (all farms), by type of vegetable
2.1.2. Production realized exclusively in individual farms, by type of vegetable
2.1.2.1. The percentage share of production carried out exclusively in individual farms from the total production (all types of farms), by type of vegetable products
2.1.3. Production realised in collective farms and associations (non-individual farms), by type of vegetable
2.1.4. Distribution by region of 5-year average vegetable crop (by vegetable), by all type of farms (collective and individual)
2.1.5. Production realized in collective farms and associations
2.1.6. Regional availability of vegetables by type of supplier- collective farms vs farms “under glass”
2.1.7. Vegetable production by region, for each type of vegetable (2019-2023) in all farms, respectively collective farms
2.2. Tree fruits
2.2.1. Production of tree fruit, by type of fruit, in all farms
2.2.2. Out of which, production realized in collective (non-individual) farms
2.2.3. Distribution of tree fruit production, by type of fruit, by region
2.2.4. Production realized in collective (non-individual) farms
2.2.5. Production of tree fruit, by region, for each type of fruit in all farms respectively collective farms (2019-2023)
2.3. Grapes
2.3.1. Grape production by region, for total grapes respectively table grapes
2.3.1.1. Grape production by county, for total grapes respectively table grapes
2.3.2. Production realized in collective (non-individual) farms
2.3.3. Breakdown by county for table grapes production
2.3.4. Table grapes vineyard areas distribution by county
2.4. Other fruits
2.5. Acquisition prices for main vegetables and fruits

3. Who is Who in Romania’s frozen vegetables and fruits market

3.1. MACROMEX SRL – local FMCG distribution company
3.2. AQUILA PART PROD COM SA – local FMCG distribution company
3.3. UNILEVER SOUTH CENTRAL EUROPE SA (BONANZA & DELIK’AT) — foreign FMCG distribution company
3.4. MARESI FOODBROKER SRL — foreign FMCG distribution company
3.5. BONDUELLE — Bonduelle Central Europe Kft. Romanian office — office of foreign producer
3.6. FROSTA ROMANIA — office of foreign producer
3.7. FRIGORIFER SRL — refrigeration company, developed and produces local brands
3.8. FRESCOVERDE SRL — pure local producer
3.9. AGROSPRINT SRL — a subsidiary of a foreign group, local production
3.10. ALPIN 57 LUX SRL — ice cream company, frozen vegetables non-core
3.11. ROM FUNGHI SRL — wild mushroom collectors
3.12. ROMTRANSILVAN FUNGHI IMPEX and ROMTRANSILVAN LOGISTIC SRL — wild mushroom collectors
3.13. PIRAMIDA BUSINESS MANAGEMENT SRL — pure importer, local brands
3.14. LEGOPOLAR SRL — pure importer, local brands

4. Institutional and Strategic Framework for Processing in the Vegetables and Fruits Market in Romania

4.1. Overview of the institutions and bodies involved in agriculture in Romania
4.2. Government regulations, policies of local authorities
4.3. Professional Associations in the Food and Agricultural Sectors:
4.3.1. PRODCOM Legume – Fructe
4.3.2. FRULEG – The Romanian Association of Fruit and Vegetable Producers
4.3.3. ANFNC – National Association of Frozen Food Producers in Romania
4.3.4. Eco Ruralis – Romanian association of peasants
4.4. Rules and other remarks on the regulatory environment
4.5. Availability and cost of workforce
4.6. Mapping Industrial Parks and Logistics Infrastructure for Processing Facilities in Romania
4.7. Romania’s Frozen Fruits and Vegetables Market: Challenges, Opportunities, and Future Prospects

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