How offen have you considered the following issues? What they will do the next 1-2 years? Are they preparing for any substantial investments? But what about the next 5 years? Are they going to target some specific niche? How are my products positioned towards competitor products? How my clients are looking at my competitors? Is there anything to worry? How can I better differentiate my products? Which are my competitor’ strengths and weaknesses? Where can I be more offensive and where I should enhance my competitiveness. Is there any new player entering the market?
Anticipate the evolution of the market and the competition. An overview of the market and the emerging trends will help you to better identify the opportunities and the directions to which it is worth channeling your resources. Planning can be a risky process in the absence of correct data about the environment in which you operate and its evolution in the future. We can help you with useful information about: What are the key areas to focus on? How do you set targets for sales teams if […]
We successfully conducted a series of projects focused on Eastern European countries (Hungary, Serbia, Croatia, Bulgaria, etc.) and Turkey. We have developed specific techniques for researching foreign markets and now we can help your company to extend abroad.
Research your target market before investing in developing exports
You can see our help how large or attractive are these export markets, how intense is the competition, which are the distribution channels most used and which is the clients’ consumption and buying behavior. Read more about our market entry studies. […]
Through its studies Neomar Consulting provides a complete overview on your target market. You can have detailed planning of your new investment and elaborate a realistic business plan, avoiding unnecessary expenses. […]
You can use these studies to get a complete picture of the perceptions, motivations and attitudes of your customers/consumers. Through these studies, you can identify a series of aspects that cannot be captured by other types of research. In short: You can find out WHY your customers behave in a certain way. The determining factors of this behavior and how you can benefit from it. […]
If through qualitative studies you find out why consumers behave in a certain way, you can now also find out how many of them behave this way. You can thus find out what impact your actions will have or have had on the market. Depending on the type of client, the quantitative studies are Business to Consumer and Business-to-Business. […]