- Cercetare de piață și consultanță de marketing

If through qualitative studies you find out why consumers behave in a certain way, you can now also find out how many of them behave this way. You can find out in this way what impact your actions will have or have had on the market:

  • What is the level of consumer awareness and information regarding your offer?

  • What is the degree of satisfaction of your own customers? But those of the competition?

  • Identification of consumption behavior:

    • how much does it consume?
    • what does he eat?
    • where do you eat?
    • how do you consume?
    • where do you buy?
    • how much does he pay?
    • why did you choose a product?
  • Identification of unsatisfied needs and market niches.

  • Determining the optimal price.

The main methodologies applied for quantitative studies are:

  • Telephone interviews (CATI)

  • Face-to-face interviews at the respondent’s home / headquarters

  • Online Interviews (CAWI)

  • Any combination of the above methods

Depending on the type of client, the quantitative studies are Business to Consumer and Business-to-Business.

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