Specialized databases – what is all about?
Both your company and many others need potential customer databases in order to use them in marketing or sales activity (eg running campaigns, telemarketing, etc.).Unfortunately, very often the databases available from various sources (catalogs, specialized suppliers, etc.), presents a number of problems: – Poorly updated contact details – Database structure does not met client segmentation / profile – Some details required are not availableAll these shortcomings are finally translated into low productivity of sales agents or low-efficiency marketing actions undertaken based on these databases.In order to correct these shortcomings, Neomar Consulting offers realization of specialized databases with 100% customized and verified content .
Benefits of a 100% customised and verifiable database
1. More motivated and more efficient sales personnel. Your sales agents do not need to spend time identifying new prospective clients, finding their contact details or visiting companies with a low potential for cooperation. Go directly to target: contact immediately relevant clients and start the sales cycle/procedures. 2. Efficient marketing campaigns. Run the campaign only on targeted audience. You can measure better this way the efficiency of these campaigns and you can adjust strategies according to market response. Running a marketing or sales campaigns on an inadequate database can provide misleading feedback on the target market’s feedback upon your business proposal. 3. Better market coverage. Often, specialized providers do not have a comprehensive set of records which virtually guarantes you to cover most of the market. Neomar Consulting’s customized database can allow you to make the most of your opportunities. All the above advantages translate into the final in better financial results. Realize a database as you want! We can make it 100% personalized.
- only companies with a certain field of activity
- only companies with a certain number of employees (minimum, maximum, range)
- only companies with a certain turnover (minimum, maximum, range)
- only companies that use a particular product or service
- only companies located in a certain geographical area
Deliverables
Normally, for every company inserted in the database, Neomar Consulting provides the following standard information:
- Full name of the company
- Telephone, fax, mobile phone (if available)
- Complete address
- Contact Person (General manager / technical / procurement manager)
- Email and website address of presentation
- Field of activity – the type of work done
- Indicators of company size (number of employees, turnover, profit) in the last fiscal year that has available information .
Depending on customer requirements, can be delivered other value-added information such as: company’s suppliers, its products, usage of certain products or services and others.
Examples
Glass processors in Romania Have been included here all companies that process glass by cutting. One of the conditions for selection is to acquire raw glass in large quantities (wooden-box 3×3 m size). Have been identified and delivered to the customer about. 320 companies that buy glass in large quantities. Subsequently, this database has been used successfully by our client’s sales department. Architects, designers and engineers for civil constructions. Approximately 2500 companies were selected out of 5,000 companies. During validation have been removed companies specialized in installations, geo-topographic surveys, land planning, industrial sites design, etc. The most important users of decorative glass. This was one of the most difficult projects. Were identified about. 300 of the most relevant users of decorative glass (opaque glass, embossed glass, etc.). In the list were included producers of furniture, doors and windows, interior decorators and other companies. All furniture manufacturers in Romania. Approximately 4500 companies were identified and submitted to our client. The database included both large producers but also small companies. The database was subsequently used for sales promotion and direct marketing campaigns. Contact us to receive a quotation for a custom-tailored database.