In 2015, Kaeser Compressors (Romanian branch of world leader in the production of air compressors – Kaeser Kompressoren) continues its successful collaboration with Neomar Consulting in order to perform a new Lead Generation projects aimed to identify new business opportunities and sales leads.
The projects takes place in two stages:
Step 1: Identification of potential customers from industries that usually use compressed air in production processes or equipments.
Step 2: Contacting and profiling the users companies which uses mobile compressors (diesel compressors).
The process of identifying and profiling potential customers includes finding some key issues about the reliability and the age of compressed air systems used but also about the chosen solutions in terms of spare parts acquisition, supplies and others.
The benefits of Kaeser Compressors from the project:
- Rapid identification of sales opportunities
- Streamlining activity of the sales team by focusing their efforts only on real opportunities
- Estimating / measuring the market potential in a more realistic way
- Better understanding of clients’ needs and the buying behavior
- Setting realistic targets for sales team
Contact us to identify together how can we find new customers for your business.
