{"id":9322,"date":"2024-03-15T14:57:29","date_gmt":"2024-03-15T12:57:29","guid":{"rendered":"https:\/\/neomar.eu\/?p=9322"},"modified":"2024-03-18T11:06:53","modified_gmt":"2024-03-18T09:06:53","slug":"analysis-of-the-sausage-and-meat-products-market-in-romania","status":"publish","type":"post","link":"https:\/\/neomar.eu\/en\/news\/analysis-of-the-sausage-and-meat-products-market-in-romania\/","title":{"rendered":"Analysis of the sausage and meat products market in Romania"},"content":{"rendered":"<p>A category that has remained relatively constant in the last year in terms of value and volume, the sausage market has undergone major changes in purchasing behavior.<\/p>\n<p>The sausage category has maintained its constant over the past year, both in terms of sales value and volumes sold.Thus, between August<br \/>\n2022 and July 2023 compared to August 2021 &#8211; July 2022, sausages registered a slight increase of 1.4% in value and 1.8% in volume. At the<br \/>\ncategory level, salami holds the largest market share, of 26% in value terms and 21% in volume terms, closely followed by specialties such as<br \/>\ntenderloin, neck, sausage or caltabos, with a market share of 19% in value and 12% in volume.<\/p>\n<p>Poultry meat remains the favorite of Romanian consumers, showing a monthly consumption of over 1.7 kg per capita.<\/p>\n<p>Pork is the second most bought category, but data from Neomar Consulting show that consumption was on a downward slope in the first half of the year, although the market value increased.<\/p>\n<p>Meat consumption in Romania has been on the rise in recent years, supported by the increase in population incomes, and although this year<br \/>\nthe pork market, at least, shows signs of faltering according to statistical data, a series of habits are emerging that raise the stake of retailers and producers on premium products, smaller weights, but also Romanian products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A category that has remained relatively constant in the last  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":9502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-9322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/neomar.eu\/en\/wp-json\/wp\/v2\/posts\/9322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neomar.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neomar.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neomar.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/neomar.eu\/en\/wp-json\/wp\/v2\/comments?post=9322"}],"version-history":[{"count":0,"href":"https:\/\/neomar.eu\/en\/wp-json\/wp\/v2\/posts\/9322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neomar.eu\/en\/wp-json\/wp\/v2\/media\/9502"}],"wp:attachment":[{"href":"https:\/\/neomar.eu\/en\/wp-json\/wp\/v2\/media?parent=9322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neomar.eu\/en\/wp-json\/wp\/v2\/categories?post=9322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neomar.eu\/en\/wp-json\/wp\/v2\/tags?post=9322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}